KNOXVILLE, Tenn. July 5, 2023 –. SouthEast Bank announces its partnership with 2011 Daytona 500 winner Trevor Bayne. Bayne, a NASCAR racer and entrepreneur, is working with SouthEast Bank to promote their suite of products, services, and commitment to Middle and East Tennessee communities. Bayne will participate in television, print, and online advertising campaigns as well as attend community-focused events in association with SouthEast Bank.
Bayne is a Knoxville, Tennessee native and a racer at heart, having begun his career with go-karts at five. Since then, Bayne has run over 350 races in various NASCAR series.
Alongside his nine-year NASCAR Cup Series career, Bayne opened Tennessee-based Mahalo Coffee Roasters in 2019 and sold the business in early 2023. His dedication to his professional and personal career and his love for his Tennessee community made Bayne a perfect fit for SouthEast Bank’s brand, says Marketing Director Brenda Arndt.
“As a Tennessee native and a skilled professional, Trevor embodies SouthEast Bank’s commitment to being a source of strength and success for the community,” says Arndt. “We are excited to use Trevor’s endorsement of SouthEast Bank to create deeper ties in the area.”
Bayne made history in 2011 as the Daytona 500’s youngest-ever winner, a title he holds today. Bayne is currently working as an analyst on the NASCAR Race Hub television show and NASCAR Raceday on FS1 but will continue his racing career by competing in select Xfinity Series races for Joe Gibbs Racing.
Having run a small business himself, Bayne knows the importance of working with an involved and helpful bank. Bayne expresses excitement in his endorsement of SouthEast Bank for the community and himself.
“It’s a blessing to get to do what I’ve done over the past several years,” says Bayne. “I’m eager to make the most of this opportunity with the team at SouthEast Bank – to help support the communities that support me.”
SouthEast Bank hopes to increase exposure of its brand through this partnership with Bayne while maintaining its mission as a point of financial strength for the communities it serves. The bank is launching a new brand campaign, “SouthEast Bank. A local bank that’s Good to Know.” featuring Bayne in the coming weeks.
About SouthEast Bank:
SouthEast Bank is a community bank headquartered in Farragut, Tennessee. With assets in excess of $2.6 billion, SouthEast Bank offers a full suite of loan and deposit products and services for families and businesses throughout Middle and East Tennessee, including its specialty consumer loan division, ELFI, which specializes in educational loan programs. SouthEast Bank is committed to the financial success of its customers, employees, and communities. Local decision-making and community involvement have been the driving successes of SouthEast Bank since its inception. Member FDIC. For more information, visit www.southeastbank.com or call 1-844-732-2657.